Sopris Sun

Carbondale's community supported, weekly newspaper

Do-It-Yourself Press Releases

The Sopris Sun welcomes e-mail press releases from new and existing businesses and non-profit organizations. We will try to publish them FOR FREE on a space-available basis.

The Sun will take the information you provide and turn it into anything from a freestanding story to a mention in Community Briefs, News Briefs or Scuttlebutt.

NOTE: If you include website URLs in your press release, do not assume that we will click through to gather additional details. You must provide these in the body of the press release.


Business Press Releases

For new businesses, include any or all of the following, plus any other information you’d like to add:

  • Name of business
  • Address
  • Phone number, e-mail address, website and fax number
  • Hours of operation
  • What you do
  • Specific products or services that you offer
  • Information about the franchise if you’re a franchisee
  • Anything about your building that you want people to know (2,000 square foot showroom, etc)
  • Personnel: owner, manager, any other names you want to include
  • Anything about the owner, management or employees that might be good for people to know (Owner has 30 years of experience in the industry, employees certified, etc)
  • Any other information you think people should know

The Sopris Sun also welcomes e-mail press releases from existing businesses, announcing anything that’s new. This can include but is not limited to:

  • New location
  • New employees
  • New hours of operation
  • New offerings (products, menu items etc.)
  • Awards
  • Anniversaries (number of years in business, etc)

If you have any questions about writing a press release, please e-mail Sopris Sun Editor Lynn Burton at Thanks for thinking of the Sun!

Non-Business Press Releases

What is a press release? A press release is something an organization, individual or business sends to a newspaper in hopes of the newspaper printing it, or the newspaper using it as the basis for a staff-written story. Look at any local newspapers and you see lots of items that were sent in as press releases: events, public meetings, fund-raising drives, announcements and more. Newspapers often use a “Staff Report” byline at the top of press releases that are printed in their entirety.

Press releases are subject to editing for length, style, grammar and spelling. The Sopris Sun does not charge for printing press releases. Sometimes, due to space limitations, the Sun condenses pressreleases to a few sentences and publishes them in Calendar, Community Briefs or Scuttlebutt, rather than as a stand-alone item with its own headline. Almost all of what you see in Community Briefs and Calendar was sent in as press releases. Many Scuttlebutt items were also sent in as a press release.

There are two basic ways to write a press release for an event. You can write it like an article, and include: a headline (CRES presents famous vocalist Feb. 2), the name of the event, briefly what the event is, the time and place (include town), ticket prices (optional), any other information that might be important (a benefit or fund-raiser, for example), a contact phone number or e-mail address (optional but recommended) and a contact phone number and e-mail address for the Sun to follow up on as needed. Press releases for events generally range from 50 to 400 words. Note: it’s best to state the reason for the press release in the first sentence (“Tickets are now on sale for CRES’s benefit concert at PAC3 starting at 7 p.m. on Feb. 10.) The Sun receives hundreds of press releases a week and you’ve got to quickly grab the editor’s attention.

The second way to write a press release is to just list the points mentioned above as follows:

Event: CRES concert, featuring whoever.
Location: 9999 Snowmass Drive, Carbondale.
Date and Time: Feb. 10 at 7 p.m.
General Info: So and so is a 5 time Grammy nominated singer.
Cost: Tickets are $10 at the door.
For more information: Call 963-5555, e-mail or go to
Miscellaneous: Proceeds benefit the school’s annual field trip.

Press releases aren’t just for events. For example, if a youth baseball team competed in a tournament, you could write: The Ram baseballers won the Mesa State Classic with a 3-0 record in Grand Junction on June. 11-12. The winning pitchers were Joe Smith and Larry jones. Ralph Jackson had 7 homeruns and 15 stolen bases. Etc etc etc.
It’s best to send press releases at least a week in advance via e-mail to or to Box 399, Carbondale, CO 81623. Note: Please make clear on the subject line the sender is a local organization. The Sun receives hundreds of e-mails a week and if the sender does not look local then we sometimes don’t open them.

If you have any questions on how to write a press release, e-mail them to or call (970) 510.3003.

Note: Your press release does not have to be perfect. Just get it in the ballpark and the Sun will take it from there.