The classic dinner, dancing and silent auction template is often a fun way for nonprofits to raise some money and gather their core community of donors. But the Rotary Club of Carbondale decided that using Hollywood-caliber hurricane fans to blow inflatable balls down Main Street would be even more fun.
“So many organizations follow that model,” Rotary President Alan Cole said. “We decided we wanted to try something new.”
The rotary met with the Carbondale Chamber of Commerce to pitch their idea, and this First Friday, Sept. 7, will mark the inaugural Running of the Balls. Originally a spinoff from the beloved Ducky Derby that the Rotary Club of Aspen holds every year, the Carbondale rotarians are offering a $5,000 grand prize to the race winner.
If all goes well, Frank McSwain, a longtime member of the Carbondale club, hopes that the Running of the Balls can become a keystone event for the rotary.
“We’d like to build on this and make this a signature event for us if everything works out,” he said. “We’ll look for ways to grow and improve it and get more people involved — and it’s fun! If we get some traction with the community, the growth potential is definitely there.”
It’s certainly going to be a hard-to-miss event if you’re out and about, and that’s part of the point.
“We’re going to launch the balls off the back of dump trucks,” Cole said of the rubber balls he estimated are two feet in diameter. “As a spectacle, it’s really going to be something.”
And it’s not just the race itself.
“We’re going to be setting up carnival games in the Fourth Street Park, there’ll be a whole slew of carnival games. I think we’ll have a bounce house. We really want to make it family friendly,” Cole said. “We’re going to have a short ‘Running of the Kids’ fun run, followed by a parade down Main Street. We’re going to have fire trucks, clowns… we want to make a splash of this thing.”
That splash has the potential to make real waves. As an entirely volunteer-based organization, the Rotary gives away basically all the money it takes in — even the nonprofits they’ve partnered with to sell tickets to the Running of the Balls keep 80 percent of their sales.
“We wanted to incentivize them by saying, ‘Hey you, can keep the majority of the funds you raise selling this,” Cole said, listing Youth Zone, Ascendigo and Sol Theatre as their partnering organizations for ticket sales.
An event of this caliber, of course, does not happen without larger corporate sponsors — and in this case, even another Rotary. Carbondalians interested in Rotary have two opportunities to explore: The Rotary Club of Carbondale meets at 7 a.m. at the fire department, and the Mt. Sopris Rotary meets at noon at White House Pizza.
That doesn’t mean the two clubs view each other as competition.
“There are morning people and mid-day people,” McSwain said. “Some things, we work together, some things, we do our own thing. It depends on how big the project is.”
The Running of the Balls is a big project. Ace Hardware is the titular sponsor, and ANB Bank, Alpine Bank and Heartland Environmental Services all deserve special shout outs, Cole emphasized. If it’s a hit, those funds will go toward furthering the number of scholarships the Rotarians give local graduates and ensuring even more third graders receive free dictionaries. It could even mean more women in Niger learn more sustainable farming methods to ensure financial independence for their families.
“We’re in a time now where we need civic organizations to bring people together,” Cole said of Rotary clubs. “It’s non denominational, areligious, apolitical. The mottos is service above self. We are people of action. We raise money and we extend ourselves and our volunteer hours to go out into the community and make things better.”
Running of the Balls
Where: Main Street and Fourth Street Plaza
When: 5-8 p.m., First Friday, Sept. 7
Cost: $10 for one ball; $20 for three balls; $30 for five, up to 25 balls for $100
Trivia: It was originally called Great Balls of Fire, but given this year’s trauma, the rotarians thought better of it. Maybe next year.